About
Senior Product & Transformation Executive
17+ years turning fragmented platforms and project-led organisations into high-performing, commercially-driven product engines — at genuine global scale.
Introduction
Gerard Short is a product and transformation executive with more than 17 years of experience leading enterprise-scale digital transformation across banking, payments, healthcare, retail, luxury commerce and travel.
He specialises in platform modernisation, product operating models and commercial growth — helping organisations move from fragmented, project-led delivery to unified product organisations aligned around customer outcomes and measurable commercial impact.
His work spans some of the most demanding environments in enterprise technology: unifying 71 markets on a single banking platform at HSBC, scaling the UK's national testing programme from 50,000 to over a million tests a day, and pioneering omnichannel luxury retail at Farfetch.
Gerard Short
Enterprise Transformation Executive
At a glance
- Countries Operated
- 71
- Annual Visits Scaled
- 1B+
- Customers Impacted
- 53M+
- Optimisation Uplift
- 400%
Expertise
Where I create disproportionate value.
Industries
Sectors where I've delivered.
Regulated, complex and global — the environments where transformation is hardest and the upside is largest.
Let's build what's next
Let's discuss your transformation challenge.
Whether you're scaling a product organisation, modernising a platform or navigating a complex programme — let's talk about how I can help.