All case studies
HurtigrutenTravel
Digital-First Transformation
Drove direct-to-consumer growth and platform modernisation across a global cruise operation, lifting revenue per passenger by 25%.
25%
Revenue per passenger
D2C
Growth model
Global
Operation
Context
Hurtigruten needed to shift from a traditional, intermediated travel business to a digital-first, direct-to-consumer operation — modernising its platform and customer experience worldwide.
Challenge
Legacy systems and channel dependencies constrained growth. The transformation had to modernise technology while changing how the business acquired and served customers.
Approach
- 01Led platform modernisation across the global operation.
- 02Built direct-to-consumer growth capability and dynamic pricing.
- 03Transformed the end-to-end customer experience.
Outcomes
- 25% increase in revenue per passenger.
- A modern, scalable digital platform.
- A direct-to-consumer growth engine.
Let's build what's next
Let's discuss your transformation challenge.
Whether you're scaling a product organisation, modernising a platform or navigating a complex programme — let's talk about how I can help.